Introduction

Reason to choose Nestle product fruita vitals

Nestle juices are healthy because they are made from real fruits and vegetables and contain vitamins and minerals. However, some Nestle juice products may contain added sugars, so it is critical to read the nutrition label and ingredient list to determine the specific nutritional value of a specific juice. Since the major reason to choose is the healthy option of nestle to withdraw plastic packaging and straw. Nestle have moved towards the paper use.

Marketing mix for Nestle

Product

Nestle fruita vital is the major product to sell around the globe. It is based on the paper straw to use and sell the healthy product to the consumers.

Price

Cost-plus pricing and value-based pricing are the foundations of Nestle's pricing strategy (Johnson 2020). They try to provide consumers with products that are within their price range while still making a respectable profit margin. Particularly, the prices for juices increased after introducing paper straw.

Promotion

Nestle employs a range of marketing strategies to connect with its target market. To raise brand awareness, Nestle also sponsors athletes, events, and celebrities to promote green marketing.

People

A large number of people are employed by Nestle, including executives, salespeople, and marketing specialists (Johnson and Duckett, 2020). To make sure that their employees have the skills needed to do their jobs well, they also place a big emphasis on training and development.

Vision and mission

·         Vision

Nestle's vision is to become a leading, competitive Nutrition, Health, and Wellness Company that increases shareholder value by being a preferred supplier, employer, and corporate citizen as well as a preferred supplier of goods.

·         Mission

Nestle's goal is to offer consumers the best-tasting, healthiest options across a variety of food and beverage categories and meal times, from breakfast to dinner.

Strategic goal for 3 years

Nestle strategic goal for 3 years is based on:

·         Sustainable development for the environment while maintaining the strategy of replacing plastic with paper for fruita vital juices

·         Training the staff to manufacture with the less possible waste in order to secure environment and attract stakeholders

·         To make the strategy for marketing to attract customers from the globe to choose nestle juice at a priority

Porter 5 forces for Nestle

Threat of new entrants

High entry barriers exist in the food and beverage industry because of things like economies of scale, brand recognition, and access to distribution channels (Singh et al., 2021). New businesses find it challenging to enter the market and compete with leaders like Nestle because of these obstacles.

Threat of substitute products or services

Private label brands and substitute goods like plant-based alternatives are a threat to Nestle. Additionally, there are alternatives that could be used in place of some of Nestle's key products, such as fruita vital juices, which can be made at home or replaced with different kinds of snacks or beverages.

Bargaining power of suppliers

Large and well-diversified, Nestle purchases its ingredients from a variety of vendors. This lowers the bargaining power of individual suppliers and enables it to negotiate favourable terms with suppliers.

Bargaining power of buyers

Numerous consumers, including individuals, retailers, and food service providers, use Nestle's products. Nestle's ability to negotiate is limited by the fact that they are not heavily dependent on any one customer.

Competitive rivalry

The food and beverage sector is fiercely competitive, with many well-known companies like PepsiCo, Coca-Cola, and Unilever. These businesses, along with smaller, niche players and private label brands, fiercely compete with Nestle.

Key success factors

·         The success of Nestle, a sizable and prosperous multinational corporation, can be attributed to a number of important factors. Because of its extensive portfolio of well-known and reputable brands, Nestle has been able to increase customer loyalty and boost sales. Nestle is renowned for its capacity to innovate and launch new products, which aids the business in staying ahead of trends and rivals (Ahmed et al., 2019). Nestle has operations in more than 190 nations, enabling it to access a wide range of markets and consumer preferences.

·         Nestle offers a wide variety of goods in numerous categories, including food and drink, nutrition, and healthcare, which helps to spread the risk and boost sales. Nestle's supply chain is established and effective, which helps to guarantee that goods are delivered on schedule and at a fair price. In order to develop new products, enhance current products, and discover new ways to cut costs, Nestle has a strong R&D division.

·         Nestle has a strong commitment to sustainability, which enables the business to draw customers who are looking for products that are both environmentally and socially responsible. Nestle enjoys a solid reputation for its high-quality goods, ethical and responsible business practises, and effective CSR program.