Samsung Australia –Using Social Media

There is no such thing as a business success strategy without effective communication. The report will include information about Samsung Australia's history. Additionally, the communication strategy of Samsung Australia will be covered in the report along with sources to understand how the communication strategy helps to improve the company's reputation and goodwill in the marketplace.

Background of Samsung Australia

The Samsung Group is a well-known global conglomerate company with operations in Australia. Samsung is made up of many connected companies. In particular, the South Korean chaebol is involved in the majority of Samsung's business. Lee Byng- Chul formally established Samsung Company as a trading company in 1938. Samsung offers its customers and users a wide selection of modern electronics, including TVs, smartphones, and other household appliances.

Communication Strategy – Social Media

The Samsung Group uses a marketing communication mix in its communication strategy, including events, print and social media advertising, and sales promotion.

Resources

1.     Managing Cross-Cultural Environment in Samsung Company: Strategy in Global Business – Article

Samsung offers a cross-cultural environment, of course. This is the basis for the Samsung Group's status as a global corporation with affiliated franchises spread throughout the globe, including Australia. Samsung employs a communication strategy that includes channels like media advertisements, events, and experiences in addition to promoting public relations. Utilizing social media, YouTube, Facebook, and other platforms, digital marketing was used to promote the products to potential customers.

It is connected to the report in that it discusses the value of using social media, specifically for Samsung Australia and the Samsung environment, which is used to promote various products through a more effective channel of communication.

2.     Social media communication strategies – Article

The study has shown that utilising a social media communication strategy can significantly increase a company's effectiveness. Additionally, it's crucial to consider the company's reputation in order to assess which strategy is more effective when using social media to reach out to customers and introduce or guarantee the quality of products or services. In order to better understand how communication can enhance an organization's ability to have better communication with clients and deliver products that satisfy customers, the paper compared various companies.

The topic is undoubtedly related to the paper in that it is entirely based on the communication strategy, specifically the use of social media by Samsung Australia. The importance of using social media for the company's goodwill is highlighted in the paper.

3.     Samsung case study – Video

The marketing case study of Samsung is explained and examined in the video. The case study focuses on Samsung's approach to engaging with clients or customers in order to draw them in. The case study also demonstrates the ability of the business or Samsung group to persuade friends and family. In the sense that the paper is solely related to the business strategy or communication strategy used by Samsung Australia, salute leave related to the paper. Samsung uses social media to reach out to potential customers so they can sell their products to a wider audience globally.

4.     History | Company | Samsung Australia – Website

The history of Samsung Australia is the main topic of the website. The mission and history of the Samsung group are explained on the website. The website details how the Samsung group rose to the position of market leader and is now influencing other competitors to enter the market and compete. Australia has also successfully cornered the market by meeting customer demands on social media.

While the officers are addressing the questions of the customers, social media is now playing a bigger part in providing solutions to the clients. Because it provides background information on the Samsung group Australia that is more helpful for the paper to complete, the website is completely related to the article or report.

In conclusion, the key concern was how using social media for business communications would affect the company. It is crucial for Samsung Australia in particular to draw clients or customers based on a relationship of trust. In this regard, the Samsung Group, especially in Australia, has attracted customers and provided them with high-quality goods and services. The report came to the conclusion that social media, including print media and other platforms, have made it possible to listen to customers and comprehend their needs for the first time.

Recommendations

  • The management should conduct seminars to interact with customers and learn about their reactions on a physical platform. Each company should have a proper and unique application in an effort to communicate more effectively (Floreddu, & Cabiddu., 2016). That should be the best plan for handling customer questions and complaints.
  • There should be an increase in franchises across the board so that Samsung can easily reach every customer. Building a better reputation for the company is impossible without reaching out to and responding to customers. Being accessible to customers everywhere is essential for the brand's reputation.

References

 1)     Floreddu, P. B., & Cabiddu, F. (2016). Social media communication strategies. Journal of Services Marketing.

2)     History | Company | Samsung Australia. (2020). Retrieved 23 October 2020, from https://www.samsung.com/au/aboutsamsung/company/history/

3)     Rani, H. M., Zuber, F., Yusoof, M. S., Zamziba, M. N., & Toriry, S. (2016). Managing Cross-Cultural Environment in Samsung Company: Strategy in Global Business. International Journal of Academic Research in Business and Social Sciences, 6(11), 605-613.

4)     samsungcasestudy'. (2020). [Image]. Retrieved from https://www.youtube.com/watch?v=tQC9Rk-Yz60